Ford Fathom Midsize Electric Truck at Marshal Mize Ford in Chattanooga, TN
The Ford Fathom is Ford's first midsize electric truck built on the all-new Universal Electric Vehicle Platform, with BlueCruise hardware on every unit. It is a ground-up design, not a variation of any existing Ford truck, and preorders open in early 2027. Read on to see what makes the Fathom different and how Marshal Mize Ford in Chattanooga can get you on the list.
What Is the Ford Fathom?
The Ford Fathom is a midsize electric pickup truck and the first vehicle produced on Ford's Universal Electric Vehicle (UEV) Platform. Ford built this platform from scratch to reduce manufacturing complexity, which is how the Fathom reaches a level of affordability that previous electric trucks could not.
The name itself comes from Old English, meaning "outstretched arms," and also refers to the unit of depth used to measure water. Ford chose it to reflect the depth of innovation required to bring this truck to market.
Key confirmed features on every Ford Fathom:
- BlueCruise hardware standard on every truck (Level 2 hands-free highway driving assistance, eyes-on)
- Bi-directional power capability
- Large, high-resolution touchscreen
- Digital key
- Apple Maps embedded directly into the vehicle's software and hardware stack (not a phone-projection CarPlay setup), with intelligent EV routing and battery preconditioning
- Projected passenger volume exceeding that of a Toyota RAV4 Toyota RAV4 specifications for comparison
- A frunk plus an open bed for dual cargo flexibility
Deliveries are projected to begin later in 2027. Preorders open in early 2027.
Why Marshal Mize Ford for Your Ford Fathom
Marshal Mize Ford in Chattanooga is one of the region's established Ford dealers, serving buyers from Chattanooga and the surrounding Tennessee communities. When Ford launches a new nameplate, your relationship with a local Ford dealer matters more than it might with a conventional model launch. Preorder sequencing, deposit decisions, and delivery timing all run through the dealership, and Marshal Mize Ford's team is already briefed on the Fathom and ready to walk you through each step.
The Fathom is built for a buyer juggling a fast-changing life, and Marshal Mize Ford is positioned to match that pace. Whether you are coming from Chattanooga's North Shore, from the suburbs south of the city, or from further out in Hamilton County, the team at Marshal Mize Ford can connect you with a real conversation about preorder timing and what to expect at handoff.
Extensive Inventory
While Fathom deliveries begin later in 2027, Marshal Mize Ford carries a broad lineup of Ford vehicles today. Shoppers who are interested in the Fathom but need something now can review the current Ford truck and EV inventory at the Chattanooga location. The Mustang Mach-E is supported through the same dealer network and service infrastructure that will support the Fathom at launch.
Staying connected to Marshal Mize Ford now puts you in the earliest position to act when Fathom preorders open. The team can add you to the interest list so you receive direct updates without relying on secondary sources.
Comprehensive Service
Every Ford Fathom will be built with the hardware required for over-the-air software updates, including the Apple Maps integration and the next generation of BlueCruise capability. That means your truck will continue to improve after purchase without requiring a service visit for software changes.
For everything that does require in-person service, Marshal Mize Ford's service center in Chattanooga is equipped for Ford EV work. The service team handles warranty work, routine maintenance, and the EV-specific needs that come with bi-directional power systems and high-voltage components. Booking service is straightforward through the dealership's online scheduler.
Flexible Financing
The Ford Fathom is designed around affordability, and Marshal Mize Ford's finance team is ready to build an ownership plan that fits your budget. When preorders open in early 2027, the finance office can walk you through loan options and help you understand how federal EV tax credits may apply to your purchase.
No specific dollar figures or payment estimates are quoted here because they depend on your credit profile, trade-in situation, and the final configured price of your specific Fathom. The best step is a direct conversation with the Marshal Mize Ford finance team, who can give you accurate numbers based on your actual situation.
Get in Line for the Ford Fathom at Marshal Mize Ford in Chattanooga
The Ford Fathom represents a genuinely new direction for Ford trucks, and preorders open in early 2027 with deliveries scheduled for later that year. Joining the Marshal Mize Ford interest list now costs nothing and ensures you are not starting from zero when the preorder window opens. The team in Chattanooga is ready to answer your questions and hold your place in line.
Frequently Asked Questions
What is the Ford Fathom?
The Ford Fathom is Ford's all-new midsize electric pickup truck, and it is the first vehicle built on Ford's Universal Electric Vehicle Platform. It is not a variant of the Maverick or any other existing Ford truck. It is a ground-up design with new technology specific to this platform.
When can I preorder a Ford Fathom?
Preorders open in early 2027. You can contact Marshal Mize Ford for more information in Chattanooga now to be notified when the preorder window opens.
When will Ford Fathom deliveries begin?
Deliveries are scheduled to begin later in 2027.
Does every Ford Fathom come with BlueCruise?
Yes. Every Ford Fathom truck will be built with the hardware required for Ford's next-generation BlueCruise capability. BlueCruise is a Level 2 driver assistance feature that provides a hands-off, eyes-on driving experience on designated hands-free Blue Zone highways. Subscription and activation details will be confirmed closer to launch.
Is the Apple Maps integration the same as CarPlay?
No. The Ford Fathom embeds Apple Maps directly into the vehicle's software and hardware stack. This is not a phone-projection setup. It provides native turn-by-turn navigation, real-time traffic data, and intelligent EV routing with battery preconditioning built into the truck's own systems.
Does the Ford Fathom have bi-directional power capability?
Yes. Bi-directional power capability is a confirmed standard feature on the Ford Fathom. Full details on power output and compatible devices will be released closer to launch.
How much cargo space does the Ford Fathom have?
The Ford Fathom is projected to offer more passenger volume than a Toyota RAV4, plus a front trunk (frunk) and an open truck bed. Specific cargo dimensions have not yet been published by Ford.
Can Marshal Mize Ford hold my place in line for a Ford Fathom?
Yes. Marshal Mize Ford can add you to the Fathom interest list and walk you through the preorder process when it opens in early 2027. Whether you come from Chattanooga or the surrounding Hamilton County area, the team can answer your questions in person or online.
Availability note: The Ford Fathom is a pre-production vehicle announced ahead of a 2027 launch. All specifications, features, and timing details are subject to change as Ford releases additional information closer to launch. Contact Marshal Mize Ford for the most current updates.